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Welcome back. I believe that this Dunkin Donuts commercial both uses and challenges conventions because the structure as well as the story of my groups commercial is different than traditional Dunkin Donuts commercials that will just show you a slow motion video of donuts falling and coffee being dropped into a cup. The commercial my group and I made has more meaning and connection to the audience which can help sell Dunkin Donuts products even further when viewers relate to the content in the commercial. This commercial can represent social groups and issues because many families do have trouble waking up their kids and this commercial tries to provide a light to those families. The Dunkin Donuts commercial definitely engages with the audience in a very relatable way. The fact that the commercial is based around a mother trying to wake up her two very sleepy kids with Dunkin Donuts is a way to give families that have a hard time waking up their kids, for school or in general, an idea in the parents perspective that America really does run on Dunkin. This can give a lot of meaning and is definitely distributed as a real media text because of the parent or child audience being able to relate to the commercial. My production skills definitely developed further from the making of this commercial. This commercial led me to be more creative in a way. The group and I had to put our heads together and really come up with a way to advertise Dunkin Donuts in a way that nobody has ever done before. I had come up with the idea of having a mother wake up her two, very sleepy kids who were not ready for the day, with Dunkin Donuts and instantly be ready for the day. I thought of this because Dunkin Donuts slogan is "America runs on Dunkin'' and I thought it would be very fitting for the children to be running only on Dunkin. This showed me how I developed my creativity skills and my group loved it. When filming was being done, several software and technologies were being used. The group used Marlo's iPhone 13 Pro because she had a better iPhone version than anyone else in the group. This allowed for a good quality camera for filming. I used the editing software CapCut to edit the video. It is the easiest to use and free to use. It offered a lot of different effects and sounds for editing the commercial. Overall, had a great time making this Dunkin Donuts commercial.



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