Welcome back! There are many conventions to Taylor Swift music videos. Normally Taylor swift has a story line based on what her song is about, and she will be the main character/actor of her music video. Conventions within Taylor’s music videos is the tendency to rely on the lyrics of the song to get the story across. She will use the lyrics as dialogue in the music video. She uses her scenery and visuals for context and there’s not any throw away scenes. She’s known for having easter eggs within her music videos that allude to future or past songs. She’s known for these allusions. She tends to use close ups to show some of these allusions. Taylor tends to also use a lot of tracking, panning and eye-level matching shots. Taylor uses her lyrics for diegetic and non-diegetic sound. Olivia Rodrigo is a musical artist that produces similar music and uses the same type of storytelling devices in music videos as Taylor Swift. Like Taylor, Olivia uses allisions to other pieces of media that she used for inspiration. Olivia uses pastels and flattering visuals in her music videos. She uses eyelevel shots and close ups to emphasize things to express importance in her videos. Olivia Rodrigo uses Taylor Swift as someone to look up to when creating her songs and videos. Another person that looks up to Taylor is Conan Gray. He takes a little bit of a different approach to his music videos. His videos rely more on visuals and the storyline doesn’t follow the lyrics within the song. In some of his videos he’s the only character and a point of view shot is used to be the other person. His videos seem to be more just for fun. That’s all for now, see you next time!
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