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My music video uses and challenges conventions. It uses conventions by following the verdict of the Taylor Swift "You Belong With Me" and following the lyrics of the story about a girl wanting someone that someone else has. My music video challenges conventions by changing the original music video being about a relationship and my group made the music video about friendships. This music video also represents issues like stereotypes about "popular" and "nerdy" groups in high school and average problems teens face with friendships. My music video can really engage the audience because many teens can have friendships that they feel strongly towards and when there is a third person that you believe is better than you or "cooler" than you who is taking away the person you love from you which can hurt your self image in feeling as though you are not good enough. This feeling can really resonate with the audience of my groups music video and is the reason this is a real media text. My production skills have definitely improved throughout the production of this music video. My thought process has developed to think about all the creative ways that I can get messages out to the audience in a visual. I have done a lot of thinking about how to get the message of the song out through the music video being about friendships instead of what Taylor was originally singing about which is relationship wise. Throughout this music video, technology was a big part of everything my group and I did. I used another group members iPhone 13 Pro to film every scene of this music video. For contacting each other to plan and discuss dates for filming and editing, technology was used to communicate to each other. For editing, another group members iPhone XR was used to upload all the clips into CapCut the editing software. Through technology, my group and I were able to film, edit, and plan the entire music video. Overall, I had a very fun time expanding my knowledge of filming and editing this music video.

 

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